Episode Description
What does it really take to build a global brand from nothing, without investors, without a safety net, and without losing yourself in the process?This week on RISE, Roxie sits down with Aimee Smale, founder of Odd Muse. What began as a university project and a dream on an iPad became a multi-million-pound fashion brand with stores in London and New York, sell-out collections, and a fiercely loyal community.But this conversation goes far beyond the highlight reel.Aimee takes us back to her very first week packing orders from a tiny self-storage unit, then fast-forwards to the pressure, responsibility, and reality of leading a 60-person team. She shares the risks that paid off (and the ones that really did not), how she built momentum after a single organic influencer moment changed everything, and the practical lessons she wishes someone had told her sooner, from pre-orders to operations to hiring support.Roxie and Aimee also get honest about the emotional cost of ambition. Burnout, overwhelm, anxiety, online