Swindon's LEPAS car dealership gains approval for major new signage
New signs promote franchise in Bridgemead Industrial Estate
Swindon Borough Council has granted approval for new road signs promoting the LEPAS car dealership situated on Ashworth Road, Bridgemead Industrial Estate.
The approved signage includes a 6m high internally lit totem sign displaying the LEPAS logo, and fascia signs positioned above the entrances on both the eastern and western sides of the site.
Constructed from fabricated aluminium tray panels with integral lighting, the signs will replace existing ones, enhancing visibility for the newly launched LEPAS franchise.
An additional "welcome monolith" sign will be installed outside the entrance, not facing the highway.
Planning officers confirmed the signs align with the area’s established character, stating they present no visual harm and comply with Policy DE1 of the Swindon Borough Local Plan 2026.
The Highways Department raised no objections, noting the signs are either replacements or located similarly to existing signage, entirely within private property, and do not interfere with public highways or traffic signs.
Illumination conditions restrict the intensity of the digital display screen to ensure public safety.
Fish Brothers unveiled the LEPAS showroom earlier this year, showcasing Chery International's first UK model, the LEPAS L8—a plug-in hybrid SUV.