Robbie Williams to appear on front of Port Vale shirts in new partnership

The Stoke-on-Trent singer has also been named an ambassador for Port Vale Foundation

Author: Natalia AntoniwPublished 12th Jun 2026

Port Vale has announced a new two-year partnership with supporter Robbie Williams.

The singer has been named an ambassador for Port Vale Foundation and his "RW" branding will appear on the front of the club's home and away shirts for the 2026/27 and 2027/28 seasons.

Williams, who was born in Stoke-on-Trent, has supported the club since he was a child and performed at Vale Park during a homecoming concert in 2022.

As part of the partnership, he will help promote the work of Port Vale Foundation, which runs projects supporting health, education and inclusion across the city.

Robbie Williams said: "I started going to the Vale when it was 50p for a junior supporter to get in.

"It takes a village to raise a child, and the Railway Paddock at Vale Park raised me.

"Being embraced again by the Port Vale family has been very important to me, and it feels wonderful."

Port Vale chief executive Matt Hancock said “From the very first conversations, it was clear this was about Robbie’s life-long love for Port Vale and making a tangible difference to people’s lives.

"The support and exposure the partnership will give to the club and Foundation will help us reach more people, create more opportunities and continue using the club as a force for good.

Port Vale's new home shirt for the 2026/27 season will go on sale on Saturday 13th June at 9am, online at store.port-vale.co.uk or at the Club Store.

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