Children in Stoke-on-Trent use video game to learn about illegal money lending
Interactive game aims to protect the next generation from loan sharks
Last updated 11th May 2026
Children at Star Academy in Tunstall, Stoke-on-Trent are the first in the country using a new video game called 'Beat The Loan Shark' to learn about the dangers of illegal money lending.
The game has been developed by Digital Arts Box, a Runcorn-based community interest company, and funded through the Stop Loan Sharks initiative, using money seized from convicted illegal lenders.
Pupils at the school had the opportunity to try out the game, which aims to educate users on how loan sharks operate and exploit individuals who require quick financial assistance. Players engage with game mechanics that mimic the tactics of loan sharks, learning how they add multiple charges, eventually trapping victims in debt.
Caroline Lewis, assistant principal at Star Academy, said participation in the game offered pupils a unique learning experience.
"Our pupils had a fabulous afternoon learning about financial education through a fun interactive way using coding – computing is definitely the way to capture children's attention."
The England Illegal Money Lending Team, known as Stop Loan Sharks, is actively promoting the initiative. Dave Benbow, head of the team, is optimistic about the educational impact of the game.
"In the game, players quickly learn how a loan shark’s tactics work - adding charge after charge until you’re trapped in debt, with no realistic way to escape. It’s a fun, simple way to explain how illegal lenders operate, while also giving young people the chance to learn about computer coding and personalise the game themselves," Benbow said.
Loan sharks or illegal lenders operate without authorisation from the Financial Conduct Authority (FCA), imposing arbitrary terms and aggressively collecting debts through intimidation. Signs of involvement with loan sharks include receiving no paperwork, repaying significantly more than borrowed, and experiencing threats or pressure over missed payments.
Need support or advice?
If you or someone you know is affected by loan sharks, confidential assistance is available 24/7 through Stop Loan Sharks at 0300 555 2222.
A WhatsApp service operates from 9am to 8pm Monday to Friday at 07700 102773.
Live Chat is also available at stoploansharks.co.uk.
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