More Welsh Government support needed to attract inward investment to Wales
A Senedd committee found that layers of bureaucracy, inconsistent planning processes and a lack of clear guidance are leaving investors struggling to navigate the system
Last updated 19th Mar 2026
Wales risks losing out on vital investment unless the Welsh Government urgently improves the support it offers to businesses looking to invest here, a new Senedd Committee report has warned.
The Economy, Trade and Rural Affairs Committee found that layers of bureaucracy, inconsistent planning processes and a lack of clear guidance are leaving investors struggling to navigate the system.
Andrew RT Davies MS, Chair of the Economy, Trade and Rural Affairs Committee said:
“This report makes it clear that Wales has enormous potential to attract and retain world‑class investment, but only if the support system is as clear, coordinated and responsive as businesses need it to be.
“Investors have told us what works and where the barriers are. Simplifying processes, strengthening skills and providing consistent aftercare will be essential if we are to secure the jobs and opportunities our communities deserve.
“Without urgent action to deliver clearer, more coordinated support, Wales risks falling further behind competitors. I hope this report will guide the next Welsh Government to act decisively and to help Wales realise its full economic potential.”
Call for a one-stop shop:
The report urges the next Welsh Government to create a dedicated service to streamline support for both new and existing investors.
This should be a concierge-style service to act as a front door to navigate and simplify the process and help build long‑term relationships with employers.
Investors said they need clearer advice on what help is available — from training support to tax reliefs and incentives.
The Committee highlighted how ongoing aftercare has helped retain major investors in the past, with Sony cited as an example of how sustained, hands‑on support can secure decades of investment.
Promises made at trade fairs aren’t always matched by support at home:
The Committee heard strong praise for the Welsh Government’s overseas network, which effectively promotes Wales and generates investment leads.
But Members warned that this success is not being matched by delivery on the ground.
The next Welsh Government must ensure it has a plan to create the right environment to attract and retain investors.
To do this they need to showcase our strengths by building on the overseas network and working with the UK Government, engaging with our diaspora and holding regular investment summits.
Reinstate Assisted Areas to support the poorest regions:
Members also raised concerns about the loss of Assisted Areas since 2020 — support that historically helped less prosperous parts of Wales compete for investment.
They are calling on the next Welsh Government to work with the UK Government to re‑introduce Assisted Area status to boost communities most in need.
Skills shortages holding back growth:
A shortage of skilled workers remains a significant barrier to attracting investors.
The Committee recommends that the skills body, Medr, works closely with businesses and inward investors to ensure people are trained in the right areas — particularly in vocational skills and across SME supply chains.
In response to the committee's findings, the Welsh Government says:
“In December, we hosted the first ever Wales Investment Summit and we saw over £16bn worth of inward investment secured throughout the calendar year.
“Our International Strategy prioritises attracting inward investment to Wales and, since its publication in January 2020, 280 investment projects from foreign-owned companies have created or safeguarded more than 24,000 jobs across Wales.
“Our inward Investment team and our international offices continue to attract investment into Wales. A wide range of sector focused promotion activities, a dedicated one-stop shop for investment enquiries and a strong aftercare programme are delivering results for Wales. The latest published data shows 65 foreign investment projects were recorded in Wales in 2024/25 – an increase of 23% increase on the previous financial year and the second highest increase of any nation or region in the UK.”