New research reveals widespread stigma faced by people with diabetes in the West Midlands

A campaign is being launched by Diabetes UK to challenge the negative attitudes faced by people living with diabetes

Author: Poppi AndelinPublished 15th Nov 2025

Eight in ten people living with diabetes say they have experienced negative attitudes because of their condition, according to new research by Diabetes UK.

The findings highlight how widespread diabetes-related stigma has become, affecting people at home, work, in public, online, and even within healthcare settings.

Campaigners warn that the impact of this stigma is far-reaching, from people feeling unable to speak openly about their diabetes, to avoiding important medical appointments because of fear, embarrassment or judgement.

Peter Shorrick, Head of Diabetes UK in the Midlands said:

"1 in 4 people face stigma in the home."

"It can impact people's mental health, which can lead to shame and isolation."

In response, a new national effort is being launched to Strike Out Stigma, aiming to tackle common myths and challenge the everyday comments that many people with diabetes say are the most hurtful.

The latest statistics reveal just how many people are living with diabetes across our region:

West Midlands

  • Total: 443,460

Nottinghamshire

  • Total: 76,510

Leicestershire and Rutland

  • Total: 86,650

Derbyshire

  • Total: 76,510

Lincolnshire

  • Total: 57,225

Northamptonshire

  • Total: 50,540

With such high numbers across the Midlands and East, the impact of stigma is widespread. The Strike Out Stigma campaign is therefore aiming to give out more practical advice so that more people can understand and be supported whilst living with diabetes.

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