Newcastle’s newest attraction gears up to welcome families this half-term as it celebrates visitor milestone

Activate
Author: Micky WelchPublished 23rd Oct 2025

Activate, the UK's newest immersive competitive socialising experience, which launched in the Metrocentre in July, is gearing up to welcome families from across the city and beyond for a thrilling half-term as it invites them to jump, climb, and problem-solve in real-time interactive game rooms.

Featuring 12 cutting-edge spaces and nine immersive game types – including Laser (which is like a scene from Mission Impossible), Mega Grid, Hoops, Portals and more – groups of two to five can take on challenges across various difficulty levels in a dynamic, adrenaline-fuelled adventure.

Activate

Nearly 30,000 fun seekers have walked through the doors of Activate since it opened in July, well exceeding the company’s first fortnight forecast.

And not only have the Activate team been blown away by the visitor numbers, but they have also been overwhelmed by the five-star reviews the attraction has received.

Visitors have described Activate as “so much fun! Everyone needs to give this a try, nothing like it in the northeast”, “so many games to play for all ages! Very futuristic, think The Cube, Crystal Maze and a Mr Beast Video all rolled into one such a good idea!” “So much fun, great experience and a real workout too. All the staff were super friendly and helpful and Rafael in particular was very knowledgeable about games and how to play them, he even offered up a few recommendations. Would definitely recommend 10/10.”

Activate

Activate chose the northeast’s leading retail and leisure destination as its second location – and first outside of London – because it was the obvious next step for the expansion of the popular experiential brand

Originally launched in Canada in 2017, Activate has grown into a global sensation with 60 locations across Canada, the US, and Dubai, and over 750 million social media views. The brand's UK rollout continues apace, with new venues planned in Leicester and Oxford Street, London, later this year.

For more information, visit: playactivate.co.uk/newcastle-metrocentre

First for all the latest news from across the UK every hour on Hits Radio on DAB, at hitsradio.co.uk and on the Rayo app.