Help for Heroes launches campaign to tackle loneliness among veterans this Christmas
The charity is aiming to deliver 10,000 personalised cards to veterans across the UK
Help for Heroes has unveiled a new initiative to address rising loneliness among UK veterans this Christmas, as nearly one in three report experiencing social isolation.
The charity’s The Next Chapter campaign aims to lift spirits by pairing public support with personalised cards for veterans. People are encouraged to send simple one-minute messages of thanks, which will be printed and delivered to 10,000 veterans who may otherwise face the festive period alone.
This year has seen a surge in demand for support, according to Help for Heroes, prompting the organisation to act with its Christmas campaign as part of wider efforts to help veterans facing difficult times.
Lawrence Moore, a Stockport-based veteran from Marple, recalled how receiving a similar card years ago helped during his journey to recovery from severe PTSD. After serving 12 years in the Mercian Regiment, Moore’s army career was cut short in 2015 due to his condition, leaving him in isolation.
"When I was first diagnosed with PTSD, I isolated myself from everyone for a long period of time whilst I attempted to deal with the fallout," Moore shared.
"One of the most heart-lifting things that happened at that time was when among the mail was a Christmas card from Help for Heroes. It sat alone but proud on my shelf, but on a deeper level reminded me that I was part of another family, which would always have my back and be there for me."
This personal experience not only provided comfort but inspired Moore to help others affected by similar challenges. He now runs Cockleshell22, an organisation he co-founded with two former Royal Marines, which supports other veterans in building their own next chapters.
The Next Chapter campaign is designed to provide much-needed connection and recognition for veterans who face loneliness during the holidays, while also highlighting the importance of ongoing support outside the festive season.
Help for Heroes is urging the public to participate by sharing their messages, with hopes that these small acts of kindness will create a positive ripple effect across the wider veteran community.