Hull and East Yorkshire visitor economy reaches £1 billion milestone
English Tourism Week highlights regional growth
The visitor economy in Hull and East Yorkshire has hit a record high of £1 billion, according to a recent report by VisitBritain and VisitEngland.
The report, conducted by Oxford Economics, showcases the importance of tourism to the UK economy, particularly focusing on regional contributions.
The local visitor economy partnership, Visit Hull and East Yorkshire (VHEY), is accredited by VisitEngland and supported by Hull City Council and East Riding of Yorkshire Council.
VHEY chair Chris Blacksell hailed the achievement as a symbolic success during English Tourism Week, acknowledging tourism's vital role in supporting jobs and businesses in the region.
He noted the robust nature of the independent assessment while recognising current challenges faced by the sector.
Various events and projects have been planned to mark the occasion, including social media features on Yorkshire's 'Rising Stars' in tourism and a photography competition highlighting East Yorkshire's beauty.
VHEY Destination Manager Anthony Yates OBE attended the English Tourism Week launch at Downing Street alongside political and tourism leaders.
Councillors from both Hull City Council and East Riding of Yorkshire Council emphasized the importance of tourism in showcasing the region's attractions, landscapes, and hospitality.
This new economic report details data from 2024, revealing an increase in visitor spend from £815.9 million in the previous year's similar Cambridge Model report.