'Important' to take care through winter - acting chair of Herefordshire and Worcestershire NHS Trust board
Biraj Parmar is calling for people to look out for themselves and others through the colder period, with the NHS saying last week it was facing an "unprecedented flu wave this winter"
People across both counties are being reminded to take extra care of themselves during the colder months.
The NHS said last week it was facing an "unprecedented flu wave this winter", warning there is no sign of cases peaking yet.
Its data for the week ending Sunday 30 November showed an average of 1,717 patients were in a hospital bed every day that week because of flu – the highest on record it said for this time of year.
It added, cases were 10 times higher than in the same week in 2023 (160), and more than 50% higher than last year (1,098).
Acting chair of the board of directors at Herefordshire and Worcestershire Health and Care Trust Biraj Parmar has said it's vital people prioritise their wellbeing, particularly through the winter period.
"When the the nights draw in and days get colder we do find people start suffering from all sorts of various things physically as well as mentally," he said.
"We're a really caring community and that shows in everything we do, but there's never been a more important time for making sure we really rally around and look after those who are vulnerable and need our help than in the winter months and especially over Christmas.
"Simple steps like staying hydrated, keeping warm, resting well, eating regularly can be hugely beneficial in respect of managing common winter illnesses and f you've got long term conditions keep your home at a safe temperature."
Age UK also estimated around a quarter of over 65s across the whole country are concerned about the coming winter and 1.5 million older people would be eating dinner alone on Christmas Day.
"Loneliness has a huge impact both on physical as well as people's mental health," Mr Parmar said.
"So I urge people to take a look at those around them in their communities, perhaps spot the ones that are on their own, spot the ones that maybe will be suffering from a bit of loneliness.
"Where possible, throw a loving arm around them, knock on their door, be kind, be welcoming and offer them any help that they might need."