Yorkshire fire services unite for #BeMoorAware wildfire prevention campaign

Fire and rescue services across Yorkshire are joining forces to strengthen wildfire prevention messaging this summer with the #BeMoorAware campaign.

Sparked by National Resilience data showing the enduring threat from countryside fires, the campaign is gaining support from services across West Yorkshire, North Yorkshire, South Yorkshire, and Humberside.

Fire services in England and Wales responded to 342 wildfires between 1st January and 6th July 2026.

While this is down from the 639 incidents within the same period last year, the 2025 season marked a record for wildfire activity.

Amplifying Safety Messaging

Designed by West Yorkshire Fire and Rescue Service, #BeMoorAware has effectively raised awareness of wildfire risks for years.

This summer, Yorkshire fire services are amplifying these messages to extend their impact across the region, encouraging responsible behaviour in the countryside.

Assistant District Commander Mick Rhodes from West Yorkshire highlights: “Most wildfires are preventable. By making simple choices, such as leaving disposable barbecues at home and taking litter away with you, everyone has a role in protecting our countryside."

Collaborative Approach

Officials like Sarah Wilkinson of Humberside Fire emphasise the significance of the campaign: “As we experience warmer, drier summers, it's more important than ever that people understand the risks wildfires pose to our communities."

Chris Tyler from South Yorkshire pointed out the demand wildfires place on emergency services, noting the lengthy duration required for firefighting efforts.

Tom Hirst of North Yorkshire Fire shared insights from the Fylingdales Moor wildfire incident in August 2025, illustrating the complex and sizeable impact wildfires can have.

Public Awareness

The public is urged to avoid using disposable barbecues and campfires on moorland, properly dispose of litter and cigarettes, and report any signs of fire immediately.

Using the what3words app for precise location guidance is recommended.

Throughout summer, #BeMoorAware advice will circulate via fire service websites and social media, motivating responsible enjoyment of Yorkshire's countryside.

For precautions and safety advice, visit the websites of West, North, South Yorkshire, and Humberside Fire and Rescue Services.

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