World Cup and good weather helps Herefordshire cider maker deliver all-time record sales for June
Westons Cider has been running since 1880 and said sales were about 25% ahead of previous summers when there isn't a World Cup or a particularly hot period
A Herefordshire cider-making business has said a a combination of factors has led to it being a really good summer so far with sales.
Westons Cider has been running since it was officially founded back in 1880 by Henry Weston, with five generations of the family keeping it going over time.
Based in Much Marcle, it collects and processes tens of thousands of tonnes of apples each harvest to turn into its products. with all of them sourced from within a 50-mile of its mill.
Sales director Martyn Jones said the summer can effectively "make or break" their year really and its seen a real boost to trade this time around.
"We've had the double whammy this summer with not only a prolonged spell of great weather but the World Cup as well," he said.
"Westons performance through that period was very, very good, so we're tracking about 25% ahead of previous summers when there isn't a World Cup or a particularly hot period.
"So it's had a great effect on drinks sales generally within the UK and it's been a really good two or three months really for us."
As a result of the weather seen this summer, the West Midlands region was recently declared as in drought due to the prolonged warm, dry conditions.
Mr Jones said rain would be welcomed at this stage, but the weather and the World Cup has also led to it breaking one of is all-time sales records for a particular month.
"June was a record month for us," he said.
"So in our in the company's history, we sold more than we've ever done before in the month, and July has been very close to that as well.
"It's great for us as a business, obviously we would like a little bit of rain in between these hot spells, but from a sales perspective it's been fantastic."
The harvesting period, which will show how this year's apples have done in the conditions, is due to get underway later this year.