Pershore gets new welcome signs to reflect its 'most recognisable' features
The town in Worcestershire has had six new ones installed around entry routes into the city
A number of signs have been put in place around a Worcestershire town to highlight some of the things it is most renowned for.
Six new welcome ones with images on have been installed in Pershore, varying from its Pershore Abbey to a photograph of a kingfisher.
The project is aiming to the celebrate the town’s heritage and strengthen its pride in the place while also creating a 'more distinctive' welcome for visitors.
Funded through Wychavon District Council's share of the UK Shared Prosperity Fund, they've been unveiled by the Pershore Place Board.
On the launch of the new signs, chair of the board Michael Hodges said: "What's really exciting is to hear people's reaction as they've seen the new signs and people to have noticed them.
"Perhaps they hadn't noticed or seen the previous signs as you come into the town, but these are really noticeable.
"They're bold, they're colourful, and they say a lot about the town and its past and obviously the way in which we celebrate it and want to celebrate it in the future."
Also included on the other signs are images of its historic bridges, the River Avon, the Wetlands, as well as Pershore’s famous plums and blossom, which it holds an annual plum festival for later on in the year.
It's been delivered in partnership with Worcestershire County Council Highways.