Good weather "not just important to tourism industry but for everybody", says Visit Herefordshire co-chair
The met office say we're set to the warmest spell of the year so far this week in the UK.
A Herefordshire tourism group says they expect to see the county get busier now the better weather has arrived and it is 'exciting' to see the better temperatures.
The Met Office say it is set to be the warmest spell of the year so far this week for the UK, with temperatures expected to reach 28 degrees in some parts.
In Herefordshire and Worcestershire, temperatures could reach up to 26 degrees in areas, with the pollen count also set to be very high.
Glenn Jones is the co-chair of Visit Herefordshire and the managing director of Discover Parks who have holiday homes in the county, he says it doesn't get much better than this when the sun is out and it also has a real impact on both people's mental and physical health.
"It's not just important to the tourism industry, I think it's good for everybody," he said.
"There's a smile on everybody's face, we've had two seasons where the weather's not been so great, so the fact we've had such an amazing start to the year has just got everyone smiling and in good spirits across every sector.
"We talk a lot about health and well-being and looking after ourselves these days, this is the time of year to really get out there and soak it up and feel better, there is something very special about it all, it's good for us, for our business, it's good for me and for our visitors."
A peak on Wednesday or Thursday of 28 degrees, with a small chance of seeing 29, is expected the Met Office say.
They also added night temperatures will still drop down to at least low teens, so we shouldn't suffer too much with warm nights.