Somerset cinema set to screen back to back cat videos
"Cat Video Fest" is being offered as an antidote to Blue Monday
The Curzon Cinema in Clevedon will show 73 minutes of back to back cat videos tonight, to help people feeling the January blues.
The cinema announced the screening on what is considered the most depressing day of the year, Blue Monday, calling it a "Cat Video Fest".
The screening is due to start at 6:30pm.
A write up on the cinema's website reads: "Having spotted CatVideoFest taking off across the US, we did not want cat lovers of North Somerset to miss out, and what better way to counteract Blue Monday than to spend an early evening getting endorphin hits by watching a feature length film made up of cat reels, on the biggest screen possible?
"It's a supersized hit of purrrrfect playfulness and 10 per cent of each ticket sale will go to our collaborative charity partners - Little Paws Rescue."
The cinema goes on to call it a "joyous communal experience".
A second screening is being offered on Sunday 26th January at 11am.
What is Blue Monday?
In the words of mental health charity Mind UK, Blue Monday was coined by Welsh psychologist Dr Cliff Arnall in 2005 "to help a travel company sell summer holidays".
Writing for Sky Travel, the psychologist developed a formula taking into account various factors including weather conditions, levels of debt, the number of days since Christmas, and the time since New Year resolutions to pinpoint the third Monday of January.
However, Dr Arnall himself has backtracked from these calculations and distanced himself from his findings.
In an interview with The Independent in 2018, he acknowledged the day has become riddled with negative connotations and said it was "never my intention".
"Whether embarking on a new career, meeting new friends, taking up a new hobby or booking a new adventure, January is actually a great time to make those big decisions for the year ahead," he added.