Former Aviva CEO killed in crash near Wetherby

David Barral's car came off the A58 and hit a tree

David Barral
Author: Jonny FreemanPublished 16th Oct 2025
Last updated 16th Oct 2025

A man who died in a crash near Wetherby has been named as former Aviva CEO David Barral.

West Yorkshire Police are looking into what caused the 63-year-old's Aston Martin to come off the A58 on Tuesday afternoon.

They've confirmed they were called to reports of a car colliding with a tree on the A58 Leeds Road between Bardsey and Collingham at 2.05pm on Tuesday 13th October).

David's family have described him as 'wonderful' in a statement:

“We are all absolutely devastated at the loss of the most wonderful man.

“Rest in peace David we will all miss you so, so much and you will always fill our hearts.

“We love you.”

An Aviva spokesperson said: "We are very sad to hear of the death of David Barral, a much-valued former colleague and leader at Aviva.

"Our deepest condolences and prayers go to David's family at this time."

Anyone with information is asked to call West Yorkshire Police on 101 or contact the force's website, quoting reference number 13250591258.

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