Iron Maiden sell stake in music rights and name, image and likeness rights

It's been acquired by Pophouse

Iron Maiden performing at Knebworth

Author: Scott ColothanPublished 14th Jul 2026

Iron Maiden have announced a multi-faceted partnership with Swedish entertainment and music investment firm Pophouse.

Best known for being a founding investor in the ABBA Voyage Show in East London, Pophouse has acquired a stake in Iron Maiden’s publishing and master music rights, and the name, image, and likeness (NIL) rights.

KISS previously sold the rights to their music catalogue, brand name and intellectual property to Pophouse in 2024 in a deal estimated to be worth $300 million.

Maiden’s longterm co-manager Andy Taylor secured the Pophouse deal on behalf of Phantom Music and the band.

According to Pophouse, ‘the partnership will enable Iron Maiden to pursue new creative ventures that connect with existing fans as well as bringing their extensive catalogue to new audiences.

Iron Maiden performing at EddFest

‘As part of their recent EddFest performance at Knebworth House, Pophouse and Iron Maiden launched their first creative collaboration: the Infinite Dreams Museum Experience celebrating 50 years of Iron Maiden history. Built and inspired by the band’s iconic anniversary book, Infinite Dreams, it places perennial mascot Eddie as a cornerstone of the band’s career evolution.

‘Eddfest at Knebworth was the chance to create an immersive “Maidenville” for fans, expanding the live experience through Eddie-themed attractions and interactive fan experiences.

‘The partnership extends beyond live experiences – Pophouse and Iron Maiden are collaborating on filming the band’s ongoing Run For Your Lives world tour for a major cinematic project, while other future plans include expanding interactive fan experiences and developing a digital universe centred around Eddie’

Iron Maiden manager Rod Smallwood says: “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped.

Iron Maiden performing at EddFest

“The interest in the band has never been bigger and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show.

“The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!”

Managing Director of Phantom Music & co-manager of the band, Dave Shack, adds: “Rod & Andy have always encouraged and inspired us to take chances in developing Eddie and the worlds he inhabits, such as horror, gaming, or comic books.

“The band provides the cornerstone of what Maiden is – superlative music and incredible live shows, and the Phantom Team have focused on developing parts of Maiden lore that we think our fans will embrace and enjoy.

“Such Maiden-related initiatives include an award-winning mobile game, a global fan club offering, a vibrant drinks business, books and comics and, of course, merchandising in all its forms. It’s absolutely one of the greatest sandpits for a creative to play in – and Pophouse have already shown they belong in it.”

Pophouse CEO, Jessica Koravos, comments: “Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”

Iron Maiden's EddFest in photos:

Iron Maiden’s EddFest at Knebworth

The Almighty

The Almighty open the Saturday at Iron Maiden's EddFest

The Almighty

The Almighty open the Saturday at Iron Maiden's EddFest

The Almighty

The Almighty open the Saturday at Iron Maiden's EddFest

The Almighty

The Almighty open the Saturday at Iron Maiden's EddFest

The Almighty

The Almighty open the Saturday at Iron Maiden's EddFest

Iron Maiden’s EddFest at Knebworth

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Airbourne

Airbourne perform on the Saturday at Iron Maiden's EddFest

Iron Maiden’s EddFest at Knebworth

The Hu

The Hu perform on the Saturday at Iron Maiden's EddFest

The Hu

The Hu perform on the Saturday at Iron Maiden's EddFest

The Hu

The Hu perform on the Saturday at Iron Maiden's EddFest

The Hu

The Hu perform on the Saturday at Iron Maiden's EddFest

Iron Maiden’s EddFest at Knebworth

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest

The Darkness

The Darkness perform on the Saturday at Iron Maiden's EddFest