Skin cancer campaign urges Scots to keep their 'taps ON' this summer
Tennent's Larger is teaming up with Scotland's top comedians
Melanoma UK and Tennent’s Lager have teamed up with top comedians to launch a laugh-out-loud t-shirt range with a serious message about sun safety.
Ashley Storrie, Larry Dean, Bash the Entertainer, Sanjeev Kohli and others have lent their wit to the limited-edition collection, with all profits going to Melanoma UK to help tackle rising skin cancer rates.
‘Think Like a Ginger’ is just one of the tongue-in-cheek slogans Tennent’s is ‘teeing up’ as summer approaches.
Known for stripping off at the first glimpse of sun, Tennent’s is urging people to keep their taps ON with this new range of t-shirts.
Melanoma is the fifth most common cancer in the UK, with around 17,500 new cases each year. Rates have risen by almost a third (31%) in the last decade.
Almost nine in ten melanoma cases in the UK are caused by excessive exposure to UV radiation.
Getting sunburnt just once every two years can triple your risk of skin cancer.
Melanoma UK says covering up and using suncream can be life-saving and that’s the aim of Tennent’s Taps On campaign.
The campaign encourages people to enjoy the sun without ignoring its dangers, bringing together comedy talent to design pieces that capture our love-hate relationship with sunshine.
Joanne Motion, from Tennent’s, said: “Braving a Scottish summer is practically a national sport.
"While we love making the most of rare sunshine, we want to make sure people do it safely.
"Taps On is all about laughs, raising money for a great cause, and keeping burn-prone bits covered.”
Still Game’s Sanjeev Kohli said: “We all get carried away when the sun comes out.
"I’ve seen folk sunbathing on traffic islands.
"My t-shirt is a cheeky nod to those fleeting sunny moments and a reminder that if the sun melts your ice cream, imagine what it’s doing to your skin!”
Colin Glover from Melanoma UK added: “Skin cancer doesn’t care if it’s 15 or 25 degrees - UV rays still cause damage.
"We want people to enjoy the sun, but safely. Keep a ‘tap on’ to protect backs and shoulders, and wear SPF.”