Job cuts proposed at iconic Wedgwood factory in Stoke-on-Trent

Jobs are set to be cut at the the iconic Wedgwood ceramics factory in Barlaston, Stoke-on-Trent.

Wedgwood owner Fiskars Group announced that the reduction in roles will be part of an effort to align production with demand, manufacturing costs, and supply chain evolution.

“As part of our ongoing operational review, production at our Barlaston factory is to focus on high-end, hand-crafted products, including Jasperware and Prestige Bone China, maintaining unique, local skills," the firm said.

"Sadly, this will necessitate a reduction in the number of roles at Barlaston.

"We are commencing a standard 30-day consultation and will work closely with the workforce and trade unions to ensure that those affected receive correct support.

“By taking this step, we are ensuring the famous Wedgwood name and the Staffordshire craftsmanship associated with it continue.”

The announcement follows Wedgwood's recent 90-day pause in production due to low demand, which saw 70 employees placed on temporary leave.

A massive blow to the pottery industry say unions

Chris Hoofe, a GMB organiser that supports pottery workers, said this is "more evidence, if any was needed, to meet GMB’s demands of the government to act and support the sector."

He continued: “GMB will be entering into consultation over the proposed redundancies and fighting to mitigate any compulsory job losses... and will do everything we can to support them at this incredibly difficult time.”

The ceramics industry has been facing challenges from high energy prices and changing global market dynamics.

The GMB Union has been calling for more assistance to safeguard the future of the sector, especially after several pottery firms, like Royal Stafford and Heraldic Pottery, collapsed earlier in 2025.

Wedgwood continues to produce bespoke designs using techniques pioneered by its founder, Josiah Wedgwood.

You can hear the latest news on Kerrang! Radio.