Huge new 100,000 square foot Beatles attraction coming to Liverpool
The attraction will leave Albert Dock for the former St Johns Market site
Last updated 20th Oct 2026
A new Beatles attraction more than four times the size of the current one is set to open in Liverpool city centre in 2028.
The Beatles Story will move from its home at Albert Dock to the site of the former St Johns Market, in St Johns Shopping Centre.
The site is directly opposite Liverpool Lime Street station.
Apple Corps Ltd, the company founded in 1968 to oversee The Beatles' creative and business interests, announced the plans today.
It will take over the running of the attraction.
Apple Corps says it will be the first official Beatles fan experience it has operated in Liverpool.
What visitors can expect
The new site will cover 100,000 square feet.
Apple Corps says visitors will use immersive technology, original artefacts and reconstructed sets to take a multi-hour journey through the world that created The Beatles.
That journey will run from post-war Liverpool, through the band's formative years in Hamburg and the rise of Beatlemania, to their international fame.
Fans will be able to step inside locations and moments including The Cavern, Abbey Road, Shea Stadium and Savile Row.
Some of the immersive locations will be built using sets and props from Sam Mendes' upcoming film The Beatles: A Four-Film Cinematic Event.
Sony will release the film in cinemas around the world in April 2028.
Yellow Submarine experience at St Johns Beacon
Apple Corps will also take over St Johns Beacon, the 400ft tower that is Liverpool's second tallest building.
It will house a Yellow Submarine themed experience with a 360-degree view over the city.
Apple Corps says fans will be able to see landmarks and key locations from pop history, along with some of Liverpool's most famous sights.
The Beacon will run as a standalone attraction.
Fans will also be able to buy a bundle that covers both experiences.
Money from every ticket sold for The Beatles Story will go to The Apple Corps Liverpool Trust.
It is a charitable initiative set up to provide financial support and opportunities for emerging Liverpool artists and local cultural projects.
Apple Corps says more details of the trust will be announced in due course.
When it will happen
Apple Corps will take over the running of The Beatles Story at its current location in 2027, before moving it to St Johns in 2028.
It will be the second permanent Beatles experience run by Apple Corps.
The first is a London attraction at 3 Savile Row, which is due to open at the end of 2027.
What The Beatles and city leaders have said:
Apple Corps CEO Tom Greene said: "Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy. Just like Graceland or Dollywood, it's fitting that The Beatles will have a world class destination for fans to visit in the centre of the city where the story started. It marks a new chapter in Apple Corp's history and we can't wait for people to see what we've been working on."
Sir Paul McCartney said: "I find it incredible and humbling that people are still interested in our story and it's very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city. I love Liverpool. It's part of who I am, it's part of who The Beatles are. If you'd told us this was going to happen when we were hanging out and getting started we'd never have believed it. The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again. It couldn't have happened without Liverpool and I can't wait for people to be able to step into our story and share the experience."
Ringo Starr said: "When we grew up in the Dingle, we never thought we'd be on a plane, much less all the places this long, long road took us. I was blessed from the moment I first held a drum at 13 years old, and from then on it's been my dream to be a drummer. I remember it all so well, on Saturdays Roy (Trafford) and I would spend many great hours at the Bodega and then the Cavern. I have such great memories of the first band I was in - me, Eddie, and Roy were all working in the factory when we started a skiffle group. Who would have thought where the story went from there - leading to me joining the Beatles. Liverpool was, and still is, music city. And now we are expanding the The Beatles Story Experience in Liverpool - how far out. The beat goes on. I also love that proceeds from every ticket will go back to support new Liverpool artists. It is great to be part of this - deep down I am still a scouser - I love what Apple (Corps) and Liverpool are doing. Peace and love, Ringo."
Liverpool City Region Mayor Steve Rotheram said: "The Beatles belong to the world - but Liverpool will always be home. Their music changed popular culture forever and carried the name of our city to every corner of the globe, so it feels absolutely right that the definitive Beatles experience should be here, in the place where it all began."
Prime Minister Andy Burnham said: "The Beatles are one of the greatest examples of what Britain can give to the world. Four young men from Liverpool changed music and popular culture forever - and, more than sixty years later, their story is still a source of enormous pride for this city and for our whole country."
Leader of Liverpool City Council Liam Robinson said: "This announcement is another hugely exciting chapter. It gives us the opportunity not only to create an incredible new home for The Beatles Story, but to kick-start the regeneration of an important gateway into our city centre, attracting visitors from across the world and creating opportunities for our city and the wider UK economy."