West Midlands Ambulance Staff subject to nine incidents of abuse everyday
Staffordshire saw 462 reported cases of abuse to paramedics last year alone
Last updated 24th Apr 2025
West Midlands Ambulance Service (WMAS) is launching a ‘How We Treat Each Other Matters’ campaign after new figures show our staff are subjected to more than 9 incidents of physical abuse, verbal abuse or aggression, every single day.
The social media campaign, which sees staff from our frontline, control rooms and Patient Transport Services come together to encourage respect and safety for all WMAS staff, comes as the number of violent incidents against UK ambulance staff reached an all-time high in the last 12 months. 22,536 cases were recorded across the 14 ambulance services, a jump of 15% on the previous year, 3370 of which were in the West Midlands.
By launching this campaign WMAS wants to encourage members of the public to be respectful to ambulance staff with the Trust keen to reiterate it does not and will not tolerate abuse and violence directed towards our workforce, with legal action always being pursued.
We spoke with WMAS Head of Security and Safety, Dan Knight, about the kids of abuse they have been seeing:
"It's everything from verbal abuse, we've has staff who have had their jaws broken after being punched in the face, sexual assaults. Our call handlers have threats on their lives and threats on their families"
Dan went on to speak about the people who are abusing the staff
"It can be a family member, it can be a bystander, it can be anyone.
"We always have a duty of care to individuals but our paramedics safety is the priority, and we will walk away if we need to. We want people to understand and know that its not okay to abuse ambulance staff"
“Everyone deserves to come to work without fear of abuse, aggression or violence from the public. Whether that be our staff on the frontline, Patient Transport Services staff or those who work in our control rooms."
Chief Executive Officer, Anthony Marsh, said: “For many staff, this sort of abuse can have a profound impact on their lives with some staff never recovering and actually leaving the service altogether. While it is a minority of people who commit these offences, we need the public to support us to make such abuse something that is unacceptable.”
“The message is simple, abuse will not be tolerated and appropriate actions will be taken when these incidents occur. 3370 incidents of abuse and violence is 3370 too many.
“We hope with the launch of this campaign, it will be an important reminder to the public that showing respect to our staff, who are ultimately only trying to help people, should be a given.”
Following the release of the new figures, Chair of the Association of Ambulance Chief Executives (AACE), Jason Killens, has written to ministers responsible for ambulance services in the UK to explore what further national policy interventions can be developed to help combat the growing number of violent assaults against ambulance workers in the UK.
He said: “These figures are truly shocking and reflect a pattern of increased violence, aggression and abuse directed at hard-working ambulance people who are there to help people in their times of greatest need. Frontline staff as well as call handlers are affected by this horrendous abuse and this unacceptable behaviour has a major long-term impact on the health and wellbeing of ambulance people who are simply trying to do their jobs and help save lives.
“This situation is now so serious that we are seeking to engage with UK health ministers at the highest level to explore new interventions that could help deter potential perpetrators of these attacks. We would also underline again that it is vital that the judiciary uses all available legislation to ensure appropriate sentences are handed out consistently to those found guilty of committing these horrific crimes against our workforce.”