West Midlands Ambulance Service Warns of Busy Weekend Ahead as Christmas Approaches
Senior Operations Manager urges revellers to stay safe amid expected rise in emergency calls
Ambulance services across the West Midlands are preparing for a significant increase in demand over the Christmas weekend, with paramedics urging people to stay safe and think ahead.
Jim Hancox, Senior Operations Manager at West Midlands Ambulance Service, says the festive period often sees a sharp rise in 999 calls, many linked to excess drinking and weather-related incidents. He advises people to keep their drinks with them, dress warmly, and be mindful of their safety while celebrating.
“It's a fantastic time of year, but we do see a big spike in calls related to alcohol and accidents," said Hancox. "We want everyone to enjoy themselves, but please take care and look out for each other.”
Hancox also highlighted the importance of planning journeys carefully during this busy time, checking vehicles are roadworthy, and stocking up on essential medicines ahead of holiday closures.
“We have extra ambulances out to meet demand, but it’s crucial people use NHS services wisely — call 999 only if it’s a true emergency and seek advice elsewhere for minor issues,” he added.
The ambulance service has put extra resources in place to cope with the expected spike but reminds the public to use NHS services wisely — calling 999 only in genuine emergencies and seeking advice from GPs, pharmacists, or walk-in centres for minor issues.
“Everyone wants to have a great Christmas,” said Hancox. “Our message is simple: celebrate safely, be prepared, and know where to get help if you need it.”