Safety warning as dozens of fake Labubu dolls seized in Dudley

Trading Standards say the counterfeit toys could pose a serious risk to children

Author: Kellie MaddoxPublished 16th Aug 2025

Trading Standards officers in Dudley are warning people about safety risks, after seizing almost 100 suspected counterfeit Labubu dolls from a borough store.

Dudley Council said the counterfeit toys could pose a serious risk to children, often containing loose parts that may become a choking hazard.

They also lack legally-required safety markings such as the CE or UKCA mark.

The council said many of the seized dolls show visible defects, including poor stitching and fragile limbs that easily detach.

Councillor Phil Atkins, cabinet member responsible for trading standards and environmental health, said:

“The safety of our children must always come first. We are issuing this important warning to consumers, especially parents, to remain vigilant when purchasing these highly sought-after collectables and to report any concerns to us.

“These copycat toys are often cheaper and might seem like a bargain compared to the genuine versions, but they can be dangerous if they have not been manufactured in accordance with stringent toy safety legislation.

“Our Trading Standards officers are constantly on the lookout for products which contravene safety legislation and will continue their diligent work to ensure counterfeit and unsafe products are removed from the borough.”

Anyone who has purchased a doll they suspect to be counterfeit, or has seen suspected fakes for sale, is urged to report it immediately to Trading Standards at [email protected].

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