Stoke MPs criticise lack of ceramics support from their government

Pottery firms in Stoke-on-Trent face uncertainty as government support for industrial energy costs overlooks the ceramics industry, prompting criticism from local MPs.

Stoke South MP Allison Gardner voiced her frustration, stating, "We’re already seeing job losses and closures, and we are fighting to save a really important industry—one that’s much bigger than people realise."

Gardner calls for tailored assistance for gas-intensive industries like ceramics, explaining, "The current support is aimed at electricity-intensive industries, but ceramics is gas-intensive. I’ve consistently made the case that we need something tailored—something special—for these industries, because right now they are being left out."

The British Industrial Competitiveness Scheme (Bics) was created to assist companies with energy costs, aiming to cut electricity bills. From 1st April 2027, it will provide reductions of up to £40 per megawatt-hour for more than 10,000 companies. However, most ceramics firms do not meet the eligibility due to the scheme’s focus on electricity-intensive industries.

The Economic Impact

Stoke-on-Trent's pottery industry significantly contributes to the UK economy through exports and skilled job creation.

Gardner highlights the importance of backing domestic production, stating, "If we want to build 1.5 million homes, we shouldn’t just be buying British—we should be building British, and that means backing our domestic ceramics industry."

Stoke-on-Trent Central MP Gareth Snell echoed Gardner’s concerns in the House of Commons, calling for urgent intervention to prevent factory closures.

He criticised Bics for predominantly aiding electricity-intensive sectors, neglecting the ceramics industry’s specific needs.

"We need ministers across departments—business, energy, science, and the Treasury—to come together and decide what we’re going to do," Gardner urged.

Urgent Challenges

The critical situation faced by the industry has been further emphasised by Stoke-on-Trent North MP David Williams, who warned that firms are at immediate risk without prompt support.

"At the moment, the action isn't coming forward quickly enough and our companies are at risk," Williams said.

Recent challenges include the collapse of Royal Stafford and Heraldic Pottery in 2025 and Wedgwood's recent job cuts. Despite being labelled 'foundational' by the government, the ceramics industry faces a tough road ahead.

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