Half of parents admit eating their kids chocolate eggs before Easter
New research has revealed it's costing families £436 million
New research shows over half of parents admit to eating their kids chocolate before Easter with replacing eggs costing families £436 million nationally.
Aldi found 52% of parents confessed to eating Easter eggs meant for their children, cracking approximately 10 days before the big day.
That means nationally eating and then replacing eggs could be costing families £436 million.
Brits are expected to buy 381.5 million Easter eggs this year, spending an estimated £3.21 billion.
Aldi says they found of the 2,000 Brits they asked, guilty parents aren't likely to do it just once either.
On average, they cave three times, repurchasing eggs twice after giving into temptation.
With shoppers spending an average of £7.69 per egg, those ‘little nibbles’ quickly add up.
Self-control doesn’t last long in most households. On average, the first egg is eaten around 10 days before Easter Sunday, while one in five (21%) can’t even wait that long, cracking eggs open two to three weeks before.
And some parents are repeat offenders: 22% say they’ve eaten their child’s egg three or four times, while 11% confess to doing it five times or more.
A whopping 45% admit they’ve bought a ‘back-up’ egg simply because they didn’t trust themselves not to eat the originals.
The aftermath isn’t always smooth. Among those who raided their child’s stash, 54% quietly replaced the egg before it was noticed, 11% caused a full-blown meltdown, and one in ten even blamed the Easter Bunny for forgetting.
And the reason behind the impulsive behaviour?
More than half of Brits (52%) insist Easter egg chocolate tastes better than standard bars.
Half (50%) say it’s the thin, satisfying crack of the shell, while for 43%, eggs inspire childhood nostalgia.
One in five adults (22%) claim they wanted to ‘taste test’ the chocolate before gifting it to their children.