Great Western Air Ambulance shares winter safety advice
People are being asked to help relieve the pressure on emergency services
Great Western Air Ambulance charity has outlined the winter challenges they face while advocating for public support to ensure their lifesaving work continues.
On average, the charity is called to assist over six people daily, often dealing with severe cases such as cardiac arrests and road traffic accidents.
Seasonal trends influence the types of incidents they respond to.
As Anna Perry from the charity explained, winter tends to bring more slippery road accidents involving cars and an increased need for medical assistance linked to the cold, while cases such as cycling or hiking accidents tend to decline compared to summer.
This year, Great Western Air Ambulance is forecasting its busiest year yet, after a record-breaking 2024.
The charity predicted they could attend nearly 2,300 missions by the end of 2025, highlighting once again the extensive efforts required to provide critical care.
Each mission costs the charity an average of £2,200, making the need for fundraising vital to continue their services.
Roughly 27% of their missions took place in Gloucestershire alone last year.
Chief executive of the charity, Anna Perry, stressed how crucial local community fundraising is, whether it's through clubs, businesses, or individual appeals: “Given that every patient mission costs around £2,200, communities could aim to raise this amount to help save a life.
"The support from local areas is vital to ensure we can continue to offer lifesaving assistance."
As Christmas approaches, the charity are urging the public to take precautions to stay safe over the festive period and avoid putting additional pressure on healthcare services.
Individuals are being advised to ensure they have an adequate supply of medications to last through the holidays, look after themselves, take extra care on the roads, and avoid driving after drinking alcohol.
The charity’s work not only saves lives but supports families during their darkest moments.
Anna added: “Look after yourselves this winter and support your local air ambulance charity to keep it available when needed. Together we can make a difference.”