"Red route will be the final hit for us"
We've been speaking to businesses on Western Road - who could be impacted by a ban on parking and stopping
A Hove takeaway owner is warning a new red route could shut down his business.
Councillors are expected to approve moving forward with controversial plans to ban parking and stopping on Western Road.
It's hoped to reduce congestion, improve bus reliability and improve safety in the space between Montpelier and Holland Road.
But businesses are worried it'll impact how they receive deliveries and customer flow.
Marius owns Archipelagos Gyros, and says he began losing visitors to his Lewes Road store once a similar scheme began.
He warns this could be the "final hit" - because there'll be no parking:
"Most of our customers are just stopping and they're going back home.
"We are going to lose a lot of customers like this, I'm pretty sure."
Ahmed, who owns Khalil Properties on the same street, told Greatest Hits Radio he's worried about how it'll impact tenants and landlords who need to stop by and pick up keys.
"I would like the council to just consider and support businesses and think about the impact it will have on businesses - especially the pubs across the road and where they're going to get the deliveries.
"So just think about the the wider angle. How this will impact the businesses in Western Road?"
While thousands of people have signed a petiton against the route, Brighton and Hove City Council says their consultation found more people would welcome" it.
Councillor Trevor Muten, Cabinet member for Transport and City Infrastructure, said:
“We’ve seen the positive results Red Routes have delivered elsewhere in the city, improving traffic flow and bus reliability.
"If approved, we’ll also introduce this scheme under an Experimental Traffic Regulation Order, meaning we can monitor its impact in real-world conditions and make changes where needed.
“We’ve listened carefully to feedback from residents, businesses and accessibility groups throughout the development of these proposals, and those conversations will continue.
"The experimental process gives us the opportunity to keep listening, gather evidence and refine the scheme over time to ensure it works as effectively as possible for the whole community.”