Norfolk and Suffolk Police ramp up efforts to tackle speeding
Officers will also be heading to local World Cup fan zones, to make sure people aren't drink or drug driving
Drivers are being urged to slow down this summer, as police across Norfolk and Suffolk join a national road safety campaign, Operation Lifesaver.
Patrols are being stepped up, with officers also heading to World Cup fan zones - to make sure people get home safely.
Those heading home after a match or driving to work the next morning are being reminded there is no safe drink or drug drive limit.
Nearly half of fatal crashes in Norfolk (48%) and Suffolk (47%) last year involved speed.
From today (July 1st) roads policing teams nationwide will be working to reduce the number of people killed and seriously injured by those who choose to commit the 'fatal four' offences - Speeding, Using a mobile phone, Failing to wear a seatbelt and Drink and drug driving.
The Norfolk & Suffolk Roads and Armed Policing Team says the summer months bring increased traffic to the two counties, including visitors who may be unfamiliar with local roads.
It says 'The message is simple slow down. A small change can make a big difference. Slowing down gives more time for a driver to react and can help prevent serious crashes.'
Chief Inspector Gary Miller, of the joint Roads and Armed Police Team, said: “Whilst this campaign provides us with the opportunity to focus on all of the ‘Fatal Four’ offences, we will be dedicating time and resources to speeding specifically.
“Speeding has devastating consequences and remains one of the main factors in the most serious collisions we attend.
“Too often, drivers underestimate the risks or believe it won’t happen to them. But it only takes a moment for things to go wrong, and excessive speed can be unforgiving. Do not be selfish and do not put yourself at risk.
“This operation is about visibility, enforcement and education. We’re asking drivers to take responsibility — slow down, stay within the limit and help keep everyone safe this summer.”
Operation Lifesaver is a targeted road safety campaign aimed at reducing deaths and serious injuries caused by speeding and dangerous driving.
The initiative, originally developed by the Police Service of Northern Ireland, focuses on combining visible enforcement with strong public messaging during high-risk periods.
The operation will see an increased policing presence across both counties, with officers carrying out coordinated enforcement and engagement activity.
A spokesperson for the Norfolk Road Safety Partnership said: “We all have a part to play in keeping Norfolk’s roads safe this summer.
"With more people travelling across the county, simple choices such as slowing down, putting the phone away, wearing a seatbelt and planning a safe way home can make a life‑changing difference.
"Norfolk County Council and Norfolk Fire and Rescue Service support this campaign and the work of the Norfolk Road Safety Partnership to help everyone get home safely.”