Stoke City unveils new club crest for upcoming season
New crest marks a new chapter as club integrates it across venues
Stoke City Football Club has reached an important milestone by officially adopting its new club crest ahead of the 26/27 season.
Revealed in August 2025, the crest was developed following extensive consultations with fans.
Its installation has started at notable locations including the bet365 Stadium, Clayton Wood, and Wellbeing Park in ST4, kicking off a phased integration.
Club Chair John Coates expressed pride in the crest, highlighting its representation of the club's history, traditions, work ethic, and togetherness.
Coates said, "We can all look at the club crest and reflect that it truly represents what it means to be Stoke City. Our supporters can be assured that, as the 26/27 season approaches, we are all working relentlessly towards that aim."
The Chief Operating Officer, Simon King, noted the significance of the crest, emphasising the involvement of supporters throughout its creation, culminating in a vote.
"We are immensely proud of our new Club Crest... This is a significant day in the Club's story, one which we celebrate but also use as a moment in time to define an exciting new chapter," King said.