Record-breaking sales for Robbie Williams-backed Port Vale shirt

Fans around the world rush to buy new kit as sales soar

Author: Vicky HainesPublished 15th Jun 2026

The new Robbie Williams-sponsored Port Vale shirt has achieved record-breaking sales figures within hours of release.

Over 1000 of the special edition shirts were sold within the first 2 hours of sales.

Robbie Williams's 'RW' mark appears prominently on the shirt, reflecting his lifelong support for the club.

In just three hours of sales, the shirt had been purchased in over 20 countries, with Germany being the most popular territory outside the UK.

Within six hours of the release, sales reached unprecedented levels, marking it as the club's best-ever opening day for kit sales.

As of yesterday (14 June), over 2,357 shirts have already found their way into fans' hands, illustrating incredible support from Port Vale’s global community.

The club extends its thanks to all the supporters for their continuous backing and enthusiasm surrounding the new kit.

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