Gareth Bale handed ambassador role in Cardiff

He's been appointed as a new Cardiff Conference Ambassador

Cardiff Council Leader Huw Thomas and Gareth Bale
Author: Henry WinterPublished 4th Mar 2025

Gareth Bale has been handed an ambassadorial role in Cardiff!

The Welsh football superstar has a new title to add to the five UEFA Champions Leagues he won playing for Real Madrid.

The former Wales captain was appointed as a new Cardiff Conference Ambassador, due to his investment in Cardiff's leisure & tourism sector, through his co-ownership of Elevens Bar & Grill and Par 59.

He accepted the accolade at a Wales Week London event called ‘Game Plan Cardiff - Scoring big on investment and growth', organised by Cardiff Council's Invest in Cardiff and Meet in Cardiff teams.

The event showcased the emerging investment opportunities in Cardiff up until the UEFA Euro 2028 tournament, and how levels of investment could be positively influenced by the growth trends in the city's population, as well as in key sectors such as financial services.

Speaking about his new role as a Cardiff Conference Ambassador Gareth Bale said: "Cardiff is an international city with many strengths and a supportive business community, helping to make my personal experience of investing nothing but positive."

"I am delighted to be joining business leaders and leading academics to attract recognition for Cardiff as a great place to do business. Working together will always give us a better chance to succeed, and I am excited about what the future has in store for Cardiff."

Cardiff Council Leader, Cllr Huw Thomas, said: "Conferences and business events already bring thousands of visitors to Cardiff every year. Our ambassador programme is all about attracting even more of these events to the city, so they can make an even greater contribution to the city's economy."

"We're delighted to welcome Gareth on board. His positive experiences of investing in Cardiff are proof that Cardiff is well and truly open for business, and the major infrastructure projects being brought forward here, such as the new indoor arena and the new tram link between the city centre and Cardiff Bay, will only offer more opportunities for growth."

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