Tighter rules for new vape shops welcomed in Wiltshire

Businesses wanting to sell vapes could be required to get planning permission from local council before opening

Author: Aaron HarperPublished 17th Aug 2026

Plans to increase local authority powers to block new vape shops are being welcomed in Wiltshire.

Prime Minister Andy Burnham announced the intention to tighten measures for now shops selling vapes, betting stores and adult gaming centres, allowing local councils greater influence on the blend of businesses on our high streets.

During his summer tour of Britain, the PM said: “We’re putting communities back in control and giving local people a real say over what opens on their high street. Local councils will be given the powers they need to rein in unwanted shops and bring town centres back to life

The new rules would require vape stores to achieve planning permission, instead of the current position in which they can open under a broad planning category which is also used for ordinary shops, cafés and banks.

The definition of a vape shop will also be tightened to prevent operators avoiding the rules by registering as convenience stores. The proposals also include safeguards to prevent new outlets opening near schools.

Councillor Paul Sample, Cabinet Member for Public Protection in Wiltshire, said the move is "positive" and will add an extra layer of scrutiny locally and prevent rogue operators establishing themselves quickly.

Wiltshire Trading Standards have been targeting businesses flouting the law and have issued a number of closure notices in the last two years, including 7 Days Trowbridge in 2025, after a history of selling illegal products, and Royal Mini Market in Royal Wootton Bassett in April of this year, which had sold a vape to an underage child.

Cllr Sample said: "We have had lots of complaints really about the adverse impact that vape shops have had on Wiltshire's high streets. A lot of residents are really concerned about the quality of goods sold there. So from our perspective, this is a really positive move and it gives us an opportunity to reflect on whether we want them in our high street."

He added that the move would allow councils to shape town centres in line with the priorities of local people, as well as improving public confidence, supporting legitimate businesses and make high streets more attractive for visitors and investors.

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