Hundreds of fake squishy toys seized in Chippenham

They broke UK safety legalisations

Author: Aaron HarperPublished 5th Aug 2026

Hundreds of counterfeit squishy toys have been seized from a shop in Chippenham for safety legislation breaches.

None of the toys found by Wiltshire Trading Standards Officers were marked with the name and address of a UK-based manufacturer or importer. This is a legal requirement so products can be traced if safety issues are identified.

Trading Standards said the absence of this information is a warning sign that there may be other compliance or safety concerns.

Similar products have previously been found to contain high levels of chemicals that can be a serious health risk.

Trading Standards says it's important to know how to spot fakes of popular squishy toys like NeeDoh, which isn't always easy.

Advisors say NeeDoh products will have a NeeDoh logo on the base where the seal is, as well as the official Schylling logo. If the NeeDoh logo is missing, the Schylling logo should always be there.

We should also check the smell, texture & consistency. More information can be found here.

Anyone with concerns about toys being sold where they live is encouraged to report them to Trading Standards via Citizens Advice Consumer Service on 0808 223 1133.

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