Oxfordshire tourism boom brings almost £2.5 billion to local economy
26 million visits were made to the county last year, helping support more than 42,000 jobs.
Tourism is giving Oxfordshire's economy a major boost, bringing in almost £2.5 billion in 2025!
New figures from Experience Oxfordshire reveal the county welcomed 26 million visits, up 3% on the previous year.
The industry generated £2.47 billion and supported more than 42,500 jobs across the county.
Overseas tourism is also on the rise, with international overnight visits increasing by 5%.
Cherwell attracted the most visits, while Oxford city accounted for the biggest share of tourist spending.
Food, drink and shopping were among the biggest draws for visitors.
Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire, praised the hard work of local tourism businesses.
However, the report also highlights challenges, including rising costs and visitors opting for shorter stays.
Experience Oxfordshire says it hopes to build on the success by encouraging more people to explore the county and stay longer.