First autistic barbie doll launched
‘Inclusive toys are essential,’ says Northampton dad advocating for children with additional needs
Last updated 12th Jan 2026
A new Autistic Barbie doll has been released today, giving children across Northamptonshire the chance to see autistic experiences represented in one of the world’s most recognisable toys.
Mattel state the new doll has been created in collaboration with the Autistic Self Advocacy Network (ASAN) to ensure the design reflects real life experiences for Special educational needs and disabilities (SEND) children,
The doll includes a new face sculpt and articulated elbows and wrists, allowing for movements such as stimming and hand flapping. Its eye gaze is slightly averted to reflect how some autistic people may avoid direct eye contact.
Each doll comes with a pink finger-clip fidget spinner, noise-cancelling headphones, and a tablet displaying symbol-based AAC (Augmentative and Alternative Communication). The outfit is a loose-fitting purple pinstripe A-line dress with flat shoes, designed to reflect sensory-sensitive clothing preferences.
Richard Machin from SENDS 4 Dad, a Northampton support group for dads and male carers of children with special educational needs and disabilities, says representation in children's toys is long overdue.
Machin who is a father of an 18-year-old with additional learning needs, remembers a time when representation in the toy and play market was far more limited.
''Back then, SEND children were more isolated and felt alone because they didn't know many people or other children like them.''
He explained that many SEND children end up being homeschooled due to issues such as school failings, meaning they may not meet other children with similar experiences. A doll or toy that reflects their world, he said, could help them feel “less alone.”
Machin also shared ideas for broader representation, including toys that reflect the experiences of young carers who look after parents or siblings, something he believes companies like Mattel could explore in the future.
“Without the right books, toys or knowledge, a child could feel passively isolated.” he added.