Alcohol harm charity urges us to 'watch what we drink' over NYE

Drinkaware wants people to think about opting for “low or no alcohol” on a night out

Author: Trevor ThomasPublished 30th Dec 2024

Large proportions of UK drinkers intend to drink more alcohol over Christmas than they typically would at other times of the year, according to a new survey published by alcohol-harm charity Drinkaware.

It's above 60% around here, both in the East Midlands, and in the South East.

The number increases to three quarters (75%) when talking about young adults(18-34 year olds).

Research highlights how young adults are twice as likely to feel pressure to drink from friends (31%) compared to all adults (16%). They will also have fewer drink free days 57% compared to 45% for all adults.

After Christmas, the “new year, new me” mantra comes into full force, with research showing that half (56%) of drinkers intend to reduce their alcohol consumption in 2025. Drink free days are the most popular option(19%), followed by going out less socially (16%), staying off alcohol for a fixed time period (15%), avoiding drinking on a ‘school/work night’ (15%), and setting a drinking limit e.g. just a glass/bottle (15%).

Karen Tyrell, CEO of the charity Drinkaware explains more:

"There are a range of low alcohol and no alcohol options. We'd like people having parties or get togethers to try and make these available, since they're becoming a popular alternative.

"If you can, maybe increase the number of days in a week where you won't drink.

"Keep the intake of units of alcohol below 14 a week, advised by the chief medical officer."

Drinkaware also say their Drinking Check tool is available for people to keep a check on their drinking amounts this December.

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