Strong & consistent help key to fall in numbers- Norfolk foodbank

The Trussell branch in the City says it's saw a 17% drop in the people they supported last year, compared to 2024.

Author: Tom ClabonPublished 2nd Feb 2026

Norwich foodbank tells us strong and consistent advice for those struggling is key to a recent fall in numbers.

The Trussell branch in the City says it's saw a 17% drop in the people they supported last year, compared to 2024.

"People have already made all the cuts and changes that they can"

Hannah Worsley is project manager there:

"What we've been seeing more of over the last two or three years is people facing multiple and complexed issues. So one or two specific problems, as well as a reduction in work hours, a relationship breakdown or an increase in travel costs.

"When we talk to our advice partners, particularly those to do with debt & money, they're saying that people have already made all the cuts and changes that they can, but there just still isn't enough money left at the end of the month.

"We had a case study the other day who told us, I don't need anymore budgeting tips I know what I need to do, I just don't have enough money to do it with.

"That was really helpful to see and hear, first-hand, that it is the encouragement sometimes or even somebody checking in and saying, 'how's it going is there anything I can do help' that can make that difference".

The research in more detail:

The decision to lift the cap had long been called for, was confirmed in the autumn budget, and will see around 400,000 fewer children living in poverty this April compared with 12 months earlier, the Joseph Rowntree Foundation (JRF) said.

The Government has said the change, combined with wider measures in its child poverty strategy published in December, will lift 550,000 children out of poverty by the end of this Parliament in 2029/30.

But the JRF, a social change organisation, said its own analysis suggests that "without further changes, relative poverty levels remain stuck at a high level" after April this year.

It said that according to central Office for Budget Responsibility projections, the headline poverty rate "will remain broadly unchanged", at 21.3% in 2026 and 21.1% in 2029.

The JRF said 6.8 million people were living in very deep poverty - meaning their incomes after housing costs are less than 40% of the UK average - across the 12 months to March 2024.

This is almost half of everyone in poverty and the highest level since JRF analysis of Government data which began in 1994/95.

The JRF said its analysis shows "Britain's poorest are getting poorer".

Its latest UK Poverty Report suggested more than one in five people in the UK, around 14.2 million, were living in poverty across the 12 months to March 2024.

It said poverty has "hardened, not eased", with the average person in poverty now living 29% below the poverty line, compared with 23% in the mid-1990s.

The JRF said work is still no guarantee of escaping poverty, with around two-thirds of working-age adults who are deemed to be in poverty (5.4 million) living in households where someone is in work.

JRF chief analyst Peter Matejic said: "Poverty in the UK is still not just widespread, it is deeper and more damaging than at any point in the last 30 years.

"When nearly half of the people in poverty are living far below the poverty line, that is a warning sign that the welfare system is failing to protect people from harm.

"The Government has promised to reduce child poverty this Parliament, and this analysis is the starting line of that commitment.

"JRF analysis shows that, without further changes, relative poverty levels remain stuck at a high level after April 2026.

"There can be no national renewal if deep poverty remains close to record levels."

The JRF has repeated a call for the Government to introduce an essentials guarantee in the form of a protected minimum floor into universal credit to ensure a "safety net below which no-one should fall", have local housing allowance permanently linked to local rents to help with affordability, and greater protections in the labour market for workers including the self-employed to be supported if they are temporarily out of work because of sick leave or to care for loved ones.

Mr Matejic said: "People want to feel like the country is turning a corner.

"That means taking action on record levels of deep poverty so everyone can afford the essentials.

"It means making people feel supported rather than being one redundancy or bout of ill health away from failing to make ends meet.

"And it means supporting individuals so they can afford to be their most productive selves at work, enabling them to find a job that works for them while improving productivity and growing the economy."

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