Norfolk residents warned of rising romance scams ahead of Valentine’s Day

Police have released guidance for Norfolk locals to spot and prevent online fraud.

Author: Shaunna BurnsPublished 13th Feb 2026

As Valentine's Day approaches, individuals are urged to be vigilant against romance scams that can lead to both financial and emotional harm.

Romance fraud involves criminals using personal relationships to exploit victims, ultimately asking for money through believable, yet false, scenarios.

Victims are typically targeted online and convinced that they are part of a genuine relationship before requests for funds arise.

These requests may start small but can quickly escalate to large amounts, supposedly needed for emergencies like medical care or travel.

According to the National Fraud Intelligence Bureau, reports of romance fraud increased by 9% in the last fiscal year, with 9,449 reported cases.

On average, victims lost £11,222 each.

Detective Inspector Emily Bugg highlights the importance of recognizing these scams, noting the potential for lasting emotional impact.

“As we approach the most romantic day of the year, we’re urging people to be aware of romance scams. They are not just financial crimes; they can leave deep emotional scars, having a long-lasting effect on victims,” she said.

Signs of potential romance fraud include secrecy about new relationships, excuses for not meeting in person, hostility when questioned, strong emotions expressed too quickly, sending money to strangers, and attempts to access personal finances.

DI Bugg warns against sending money, allowing access to bank accounts, or sharing personal documents with someone you have never met in person.

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