Norwich pet food bank 'life changing' for owners as colder months set in
As bills rise, our local RSPCA tell us people face tough choices, but regularly put their pets before themselves
With winter on the way, a Norfolk pet food bank is stepping up to support owners struggling to afford to feed their animals
Chloe Shorten, head of animal welfare, says the initiative could make all the difference for individuals who are struggling financially and might otherwise face the heartbreaking decision of giving up their pets.
"After speaking with human food banks, we found out how often people will feed their pets first before feeding themselves," Shorten said.
"This food bank is really vital because it can help with one-off donations of pet food, allowing owners to also get assistance from human food banks and look after their wellbeing."
Supporting pet owners for years
According to Shorten, the pet food bank began around the time of the COVID-19 pandemic. Since then, it has evolved into a service that also collaborates closely with human food banks to better pinpoint the areas most in need, ensuring streamlined help for those under financial strain.
While their main focus is dogs and cats, they've also supported owners with pets like ducks. "We know how important animals are to people, especially during tough times. Keeping pets with their owners is what we aim for wherever possible," Shorten explained.
Demand rises in winter
Shorten highlighted how demand for assistance rises during winter months as heating bills increase and food becomes less affordable for many households.
"Over the summer, demand tends to dip slightly. But when the cold hits, we see an increase as people are forced to choose between heating their homes and feeding their families or pets," she said.
The organisation puts a high priority on stocking up ahead of the colder season to meet the rising demand and collaborates with other food banks to reach those most in need. Testimonials from grateful owners have shown how much the service helps keep families and pets together during challenging times.
Donations needed
Donations from the public are a crucial part of keeping the pet food bank running. Shorten encourages people to donate funding or pet food, but emphasises the importance of donating unopened packages of in-date pet food to ensure animals receive proper nourishment.