New research reveals widespread stigma faced by people with diabetes in Lincolnshire

A campaign is being launched by Diabetes UK to challenge the negative attitudes faced by people living with diabetes

Published 18th Nov 2025

Eight in ten people living with diabetes say they have experienced negative attitudes because of their condition, according to new research by Diabetes UK.

The findings highlight how widespread diabetes-related stigma has become, affecting people at home, work, in public, online, and even within healthcare settings.

The latest statistics reveal 57,225 people are living with type one or two diabetes in Lincolnshire.

"The stigma they face comes in many forms," said, Peter Shorrick, Head of Diabetes UK in the Midlands.

"There's throw away comments and judgment over food choices, false assumptions about diabetes risk factors."

Campaigners warn that the impact of this stigma is far-reaching, from people feeling unable to speak openly about their diabetes, to avoiding important medical appointments because of fear, embarrassment or judgement.

"It can come from anyone friends, family, colleagues, healthcare professionals, even from others living with diabetes," said Peter.

"The effects are serious. People feeling blamed or judged can lead to shame, isolation, poorer mental health.

In response, a new national effort is being launched to Strike Out Stigma, aiming to tackle common myths and challenge the everyday comments that many people with diabetes say are the most hurtful.

"It's really important that local services, support services are there to support people's mental health, particularly post pandemic. It's really important that people are signposted to the right help at the right time," said Peter.

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