Kent residents urged to use NHS 111 to ease pressures on A&E

Hundreds of thousands of unnecessary A&E visits reported last winter

Natalie Randall has worked for the South East Coast Ambulance for 20 years
Author: Martha TipperPublished 29th Dec 2025

This festive season, Kent residents are being encouraged to use NHS 111, local pharmacy services, and the NHS App for non-emergency health concerns to help alleviate pressure on overwhelmed A&E departments.

New figures reveal that last winter, more than 200,000 A&E visits across the country were for simple conditions like sore throats, nasal congestion, itchy skin, and even hiccups—many of which can be managed more quickly and conveniently using other NHS resources.

Natalie Randall, paramedic and clinical advisor for South East Coast Ambulance NHS Foundation Trust’s 111 service, explained, “Winter is a challenging time for the NHS, particularly with the surge in flu hospitalisations, A&E is facing a surge in demand. It’s vital we educate people on where to go for the right care so emergency services can focus on the most vulnerable patients.”

Mrs Randall highlighted the convenience of using NHS services like 111, pharmacies, and the NHS App, which can fit easily into busy lives while providing trusted medical advice.

A&E attendances for non-emergency conditions last year included:

Sore throats: 96,998

Earaches: 83,705

Nasal congestion: 6,382

Hiccups: 384

Polling by the NHS found that 42% of people have gone to A&E for a non-emergency thinking it would be quicker.

Dr Ellie Cannon, NHS GP and media medic, says: “Local pharmacies, NHS 111, the NHS App, and online services can all help address winter bugs far more efficiently than A&E. This takes the strain off our emergency services and ensures patients can get the advice and support they need in shorter timeframes.”

Winter health tips for Kent residents

Kent residents are being urged to consider some simple steps to help manage health issues during the colder months:

Use NHS 111: Available by phone, online, or via the NHS App, NHS 111 offers medical advice for urgent health needs and can direct you to the most suitable local service.

Visit your local pharmacist: High street pharmacists can now prescribe medication for several minor illnesses and provide advice on over-the-counter remedies.

Take advantage of the NHS App: Easily order repeat prescriptions, check health records, or book appointments on the app without needing to visit a surgery or repeat the ‘8am rush’ for GP appointments.

“By making smarter choices, Kent can remain healthier this winter while easing pressure on already stretched emergency systems. Whether it’s a minor illness or managing medications, the NHS has more options than ever to provide fast and effective care,” Mrs Randall added.

Focus on prevention this winter

The NHS is also encouraging residents eligible for flu and Covid jabs to book vaccinations to avoid preventable illness.

Mrs Randall said, “Getting vaccinated and maintaining healthy lifestyle choices can go a long way in protecting yourself and loved ones during the peak winter season.”

The NHS 111 service remains available 24/7, staffed with health advisors and specialists, including paramedics, mental health professionals, pharmacists, and doctors, to assist with health concerns.

Mrs Randall reassured residents, “No matter how big or small your issue, NHS 111 is here for you with experienced specialists who can help manage your condition or direct you to the right service nearby.”

For more information on accessing NHS services this winter, visit the NHS website .

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