People in Kent asked to check on pals following Samaritan's 'Small Talk Saves Lives' initiative

Nearly 70% of people would appreciate someone checking in on them if they were struggling to cope new research has shown

Published 4th Mar 2025

The Samaritan's newest campaign indicates that many people in the UK are struggling to cope and would appreciate a conversation asking if they are okay.

Despite this, two-fifths of people admit that they often avoid someone who doesn't look OK because they are afraid of having to make small talk.

As a result the Samaritans charity has launched its ‘Small Talk Saves Lives’ initiative, which encourages people to start a simple conversation.

Small conversations are vital for those who may be struggling.

Matthew Jackson is the Programme Manager for the Live Well Kent and Medway service. This service offers support to anyone over the age of 17 in the Kent and Medway area that may be experiencing mental health issues.

The service connects a number of voluntary organisations to help offer support to those who need it the most.

He told us how campaigns like the Small Talk Saves Lives’ initiative are vital for raising awareness for support in both Kent and across the country;

'In January alone, we've seen over 50% increase compared to December in referrals into our service, which is quite a significant increase so there is definitely a need for the initiative'

'All I would say is if you're out there in the streets and you do see someone that feels that they could do with a bit of a bit of help, just ask that question, are you OK?...'

'On the flip side of that, if you feel it's getting too much there is support out there, there's lots of support. It's just about taking that first step and reaching out for that help.'

Alongside the initiative, an art installation of hero bystanders who used small talk to save the lives of those who were struggling opens today,

The Small Talk Saves Lives campaign kicked off at London Bridge Station, with the charity’s ‘Power of Words’ art installation.

Created by artist Chris Bishop, it features a series of portraits of Don Coffey, Gary Campell and Claire who all used the power of words to save a life.

The ‘Power of Words’ installation will be at London Bridge Station until April 4th before embarking on a regional tour.

For anyone who wants to get with the Live Well Kent and Medway team, their phone lines are open 09:00 to 17:00 daily on 0800 5671699

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