Brian May's personal archive of Queen memorabilia goes on display in London

Sir Brian May has loaned an astonishing selection of treasures from his personal archive of Queen memorabilia to a landmark exhibition in London.

The display of Queen items forms part of the music section of the ‘Branding Britain: Built on Tradition, Shaped by Culture’ exhibition which is open at the Museum of Brands in Notting Hill, London now until 31st October 2026.

The exhibition invites viewers to explore how Britain’s unique brand identity continues to command influence in an increasingly global landscape.

Queen items loaned by Brian May and the Queen archive include two iconic stage costumes worn by Freddie Mercury, handwritten lyrics, original LPs, concert tickets, vintage T-shirts, and a nostalgic collection of 1980s newspapers and magazines that captured Queen’s global fame at its peak.

The exhibition’s two music displays also include memorabilia from an array of British legends including the Sex Pistols, The Beatles, The Rolling Stones, David Bowie and Oasis.

Outside of the music world, the exhibition also shines the spotlight on British sporting achievements, fashion design, adverts, and classic British films, television and books.

READ MORE: Queen: A journey through their biggest moments

These include memorabilia celebrating England’s 1966 World Cup victory, the 2012 London Olympics, and the 2025 Women’s Euros, pieces by Vivienne Westwood, Mary Quant, Biba, and Zandra Rhodes, collectables from James Bond, Doctor Who, Harry Potter and Paddington Bear, and an original Smash Martian puppet, from the classic 1970s advertising campaign.

Alice Kain, Curator at Museum of Brands, says: “By treating Great Britain as a brand in its own right, the exhibition invites visitors to consider the nation’s past and present, as well as the opportunities and responsibilities that come with a globally recognized image.”

You can find out more about the exhibition and buy tickets here.