Sam Heughan backs Stranraer plan for telling Scotland’s emigration story

Stranraer set to host key discussions on creating a significant visitor attraction

The project aims to bring more visitors and boost the town’s regeneration.
Author: Ruth RidleyPublished 25th May 2026

Plans to establish a landmark visitor attraction in Stranraer that encapsulates the story of Scottish emigration and diaspora are progressing into their next phase.

The South of Scotland Destination Alliance (SSDA) and Stranraer Development Trust (SDT) are utilising the Stranraer Oyster Festival to garner momentum for this project through a major public discussion aimed at garnering support and shaping the project's direction.

The proposed attraction aims to bring a significant number of visitors to the South of Scotland, contributing to the revitalisation of Stranraer. The focus now is to gather public backing, test robust options, and pave the way for future funding.

Development efforts over the last two and a half years, supported by South of Scotland Enterprise (SOSE), have shown promising potential for the project. The goal now is to turn this promise into widespread support and a clear path to fruition.

David Hope-Jones OBE, Chief Executive of SSDA, highlighted the potential impact of the project: "This is a bold project with the potential to change how people see Stranraer and the South of Scotland. It can become a visitor attraction of national significance and a powerful part of Stranraer’s regeneration story. Now we want people to help shape what comes next and build the momentum needed to take it forward."

Jane Morrison-Ross, CEO of SOSE, expressed similar sentiments, saying: "This is exactly the kind of ambitious, partnership-led project that can help drive Stranraer’s regeneration and grow the South of Scotland visitor economy. The priority now is to build public backing and turn that ambition into a deliverable next phase."

Actor Sam Heughan voiced his support for the initiative, emphasising the region's unique storytelling potential: "The South of Scotland has some of the most powerful stories, landscapes and communities anywhere in the country.

"The story of Scottish emigration and diaspora has deep emotional and global resonance. Millions of people across the world feel connected to Scotland through family, heritage and identity.

"I am delighted to support this vision and help raise the profile of Galloway and the South of Scotland, inviting new generations of visitors to experience the best of our region."

Romano Petrucci MBE, Chair of SDT, remarked on the importance of community involvement: "This is an important moment for Stranraer. We want local people to be part of shaping a project that can bring new energy, new visitors and long-term benefit to the town.

"It is 15 years since the ferries left the town, and we have worked hard to tackle the challenges this created – and it's fantastic to see the developments underway in the town, ensuring a resilient future."

The project's success hinges on robust collaboration within the community and beyond, with the discussion at the Oyster Festival serving as a critical starting point for building needed support.

Further information about the public discussion event at the Stranraer Oyster Festival will be announced soon.

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