Dorset and Cornwall show less interest in electric cars
Rural communities face challenges in switching to electric vehicles
Last updated 16th Feb 2026
Drivers in Dorset and Cornwall are among those showing less interest in transitioning to electric cars, as a report highlights regional disparities in the UK’s shift to cleaner motoring.
The analysis by online vehicle marketplace Autotrader identifies south-west England, including areas such as Dorchester and Truro, as being at risk of lagging in interest towards electric vehicles (EVs), compared to other regions across the country.
In the past 90 days, an average of 31.2% of Autotrader's users nationally viewed at least one EV advertisement, but this percentage drops significantly in certain areas. For instance, Dorchester has just 25.9% of users showing interest and Truro slightly higher at 26.4%.
This contrasts sharply with Warrington in Cheshire, which boasts the highest interest at 35.9%.
Ian Plummer, Autotrader's chief customer officer, explained the trend: "We're seeing notably lower levels of EV interest in regions like the South West and Scotland, reflecting deeper structural challenges rather than a lack of appetite for cleaner transport."
Plummer noted that these areas often face longer driving distances and consist of rural communities, which complicates the practicality of an EV switch despite the availability of more rapid chargers per head compared to the UK average.
Total views of EV adverts on Autotrader increased by 28% last year compared to 2024, with growing demand attributed to several factors, including an increase in electric car brands available and government discounts towards EV purchases.
Yet, the report warns of a “two-speed road to 2030,” the year when new petrol and diesel cars will be banned in the UK.
Plummer stressed the importance of widening the electric car grant to the used market and reconsidering the taxation policies on EVs.
The UK Government is consulting on plans to impose a mileage-based charge for battery electric vehicles starting April 2028.
A Department for Transport spokesperson noted the increasing affordability of EVs, stating "With two-in-five used EVs now under £20,000, going electric is becoming more affordable for more families." They added that EVs are cheaper to run, potentially saving owners around £1,400 annually, coupled with a smooth driving experience.