Police in Cumbria take action against phone scams with bus stop campaign

Police in Cumbria are using bus stop adverts to warn people about phone scams in the lead-up to Christmas.

The adverts will be displayed throughout December in Carlisle and Barrow, carrying the message: "Don’t be taken in by a friendly voice. Phone fraudsters use trust to steal."

The campaign is aimed at highlighting scams where criminals pose as officials, including bank staff, police officers or representatives from HMRC.

These fraud calls typically involve requests for bank details, electronic money transfers, cash withdrawals for collection, or the purchase of expensive items for pick-up at a later time.

Detective Constable Claire Keyes explained how scammers use persuasion to trick victims.

"The fraudsters who carry out these offences are very persuasive, very friendly and extremely good at making you believe their story," Keyes said.

"But police and other agencies would never request this.

"If you have any concern that the person on the phone may be a fraudster, put the phone down and call the police from a different phone on 101 for advice and guidance."

Police shared practical tips to avoid falling victim to phone scams, including:

• Banks, law enforcement, and agencies will never ask for your PIN number or bank account details over the phone.
• They would never request you withdraw money and send it via a courier, taxi, bank transfer, or any other method.
• It is suspicious if asked to send bank cards or personal property through courier or taxi services.
• If unsure of the caller's identity, put the phone down. Whenever possible, visit your bank or a police station in person, or call a trusted number using a different telephone.
• Wait at least five minutes before making another call to ensure the fraudster hasn’t kept the line open.

Cumbria’s Police, Fire and Crime Commissioner, David Allen, encouraged people to remain vigilant.

"Scammers are experts in gaining your trust and convincing people that they are from legitimate companies and organisations," Allen said.

"Through their persuasion, they are able to scam innocent victims out of thousands of pounds, which is why it’s so important that we continue to educate the public on how to spot and prevent these scams."

Allen urged anyone targeted by fraud calls to report them.

"If you believe you have been targeted by one of these criminals, please report it to the police on 101.

"Remember: if you have any doubts, hang up the phone."

Victims of fraud can report the crime to police via 101 or call 999 in emergencies.