Cumbria sets sights on economic boost from 2027 Tour de France inclusion

Cumbria leaders are aiming to leverage the global spotlight of the 2027 Tour de France to secure long-term economic growth, with major development projects showcased at a national investment conference.

At UKREiiF in Leeds, authorities from across Cumbria promoted schemes worth hundreds of millions of pounds to attract interest from developers and investors. A cycling-themed event featuring Sir Bradley Wiggins highlighted Cumbria's future role in hosting the renowned race.

Cumbria is scheduled to host two stages of the Tour de France in 2027, anticipating a worldwide television audience. Local leaders believe this exposure could enhance tourism and draw new investment, if strategically linked to ongoing development plans.

Development initiatives include St Cuthbert’s Garden Village in Carlisle, a significant housing project, and the £200 million Barrow Rising regeneration programme. Clean energy, port development, transport links, and manufacturing sector opportunities are also being advanced.

The strategy hinges on using the international attention from the race to showcase Cumbria's offerings, for both tourism and investment. Comparisons are made to Yorkshire’s hosting of the Grand Départ in 2014, which generated over £100 million for the regional economy.

John Barradell, interim chief executive of Cumbria Combined Authority, emphasised on building momentum ahead of 2027 to ensure extended benefits beyond the event itself.

“We want to make sure this isn’t just about a few days of global exposure,” he said. “It’s about using that moment to support long-term growth, bring in investment and deliver projects that benefit communities across Cumbria.”

Councillor Mark Fryer, leader of Cumberland Council, emphasised the importance of turning interest into tangible outcomes.

“This is about getting projects off the ground, bringing investment into the area and making sure local people see real benefits in terms of jobs and opportunities,” he said.

Angela Jones, Director of Thriving Places at Westmorland and Furness Council, highlighted the significance of events like UKREiiF in raising Cumbria’s national profile.

“It’s a chance to show the breadth of what Cumbria has to offer and to connect directly with people who can help bring forward investment,” she said.

Sir Bradley Wiggins, addressing attendees at UKREiiF, underscored the Tour de France’s potential impact on Cumbria.

“I think for me, knowing the impact it particularly had on Yorkshire and the legacy it left on cycling in Yorkshire, is huge,” he said.

Conference representatives from Cumbria are conducting meetings and discussions to develop partnerships and advance key schemes, operating from a dedicated pavilion for presentations and networking activities.

With over three years to prepare, Cumbria leaders are concentrated on fostering interest, advancing developments, and ensuring readiness to capitalise on the Tour's opportunity.