Business boom expected for local enterprises in Coventry and Warwickshire this Bank Holiday
Coventry and Warwickshire Chamber of Commerce encourage people to shop locally this Bank Holiday Monday
Coventry and Warwickshire Chamber of Commerce are expecting local enterprises to boost the local economy this bank holiday weekend.
The Chamber of Commerce is encouraging people to shop locally in independent stores today as town centres across the region are expecting to see an increase in footfall.
It's as many are seeing a crunch due to the Chancellor's spring statement and the rise in employers national insurance.
We've been speaking to Corin Crane, Chief Executive of Coventry and Warwickshire Chamber of Commerce.
Corin said: "At the Chamber of Commerce we also run destination Coventry, which oversees local tourism business.
"We are expecting a good bank holiday weekend for local businesses. If you're a retail business or if you're in hospitality, a number of things happen over these bank holiday weekends.
"First of all, you get increased footfall, as long as you market the place properly, which hopefully then leads into increased sales.
"Clever businesses pile their special promotions on around bank holiday weekend activities. So once you've got tourists in the area, a bit of a good promotion will get them through the doors.
"Retails and hospitality businesses will make sure their customer engagement is first class this bank holiday, because if your footfall's going up, you want to make sure those people come back again.
"Local businesses really do need a boost at the moment, so we're hoping the sun comes out and our footfall goes up."