Cornwall campaign urges parents to put phones aside for children’s development
It follows a recent survey of over 400 parents and carers in the county.
Cornwall Council has launched a new public health campaign asking parents and caregivers to set down their phones and focus on talking and playing with their young children.
Called “Phones Away – Talk and Play”, the campaign is funded by the UK Government’s Best Start in Life programme and has been developed in partnership with Public Health Cornwall, Together for Families, and services from Health Visiting, Early Years Inclusion and SEND, and the NHS Thriving Together Parent-Infant Service.
It follows a recent survey of over 400 parents and carers in Cornwall and the Isles of Scilly, where more than half admitted that their phone use can sometimes stop them from noticing their children. Over a third also shared concerns about how often they use their phones around their children.
Experts say direct face-to-face interaction is vital for children’s brain development, particularly from birth to age five. Everyday moments such as mealtimes, play, and bedtime stories contribute to learning, emotional bonding, and stimulation, but high phone use can interfere with these opportunities.
The “Phones Away – Talk and Play” campaign takes a non-judgemental approach, encouraging simple actions like talking, playing, and reading together. Its core message is: “Help your child to thrive from 0–5 with simple moments together.”
Cllr Hilary Frank, Cabinet Member for Children, Families and Schools, said:
“This isn’t about judgement. We know that being a parent today means juggling a lot - work, home life, and the constant buzz of notifications. Mobile phones are part of everyday life, helping us to connect to others and get things done, but parents and children have told us that sometimes, phone use can get in the way of the moments that matter most.
“This campaign is about recognising the pressures families face and offering simple ways to connect with your child, through play, conversation, and shared time together.”
Cllr Thalia Marrington, Cabinet Member for Community Safety and Public Health, said:
“Whether you're looking for ideas, reassurance, or just a reminder to pause and be present, the Cornwall Council website has lots of resources that can help.
“What might seem simple, or silly can have the power to be life-changing! Every smile, cuddle, chat and game makes a huge difference. Anytime, anywhere, whether at home or out and about, it all adds up.”