Bristol City Women appoint Lowri Roberts as interim CEO
The announcement follows Mercury13 taking a majority stake in the football club
Bristol City have appointed Lowri Roberts as the interim chief executive of their women's team.
The announcement follows Mercury13 taking a majority stake in the club, who are trying to secure promotion back to the WSL.
Roberts brings 17 years’ experience of working in the elite women’s game, including five years as Head of Women’s Football at the Football Association of Wales and five years at the English FA, working across marketing and commercial roles building visibility and fandom for the Lionesses and the Barclays Women’s Super League.
Chief Strategy Officer at Mercury13 Hannah Haynes, who led the acquisition, said:
“We are delighted that Lowri is now leading Bristol City Women following formal approval of the acquisition by WSL Football. She has a lot of experience in women’s elite sport and will provide head coach Charlotte Healy with the support she needs to take us back into the top flight.”
Roberts returns to the Robins 15 years after she started as a coach in Bristol City Women’s Centre of Excellence and progressed to running all marketing and communications, match operations, and commercial partnerships.
Bristol City Women Board Director Lisa Knights added:
“Throughout her time away from us Lowri has always remained in touch and an advocate of Bristol City Women. She led the consultancy work on our three-year strategy launched last October and she is ideally placed to step into this role. I look forward to her working with the Board, Mercury13 and the wider team at the Robins High Performance Centre and Ashton Gate Stadium, as we move into an exciting new era for the women’s club.”
The men's side push for a place in the Championship play-offs continues at home to Leicester City tonight.